Be happy people! Choose it! Do not "settle" for mediocrity. Be the best you can be for yourself, and the people that you are accountable to!
Love what you do, and do what you love!
Defer to others
Tell the truth
Volunteer to take the short straw
Choose the long-term, sacrificing the short
Demonstrate respect to all, not just the obviously strong
Share credit and be public in your gratitude
Risking the appearance of weakness takes strength. And the market knows it.